Where we work together to determine what goals the new website needs to fulfill. I.e., what its purpose is.

Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.

With the scope well-defined, I can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.

Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimisation (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with.

With the site architecture and some content in place, I can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up.

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.

Everything is tested and ready to go, so now we work to set up your WordPress hosting account and move all the files from our test server to a live account. Once it’s moved over we implement our Award-Winning optimisation tools.

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know?

I don’t just leave you to it after you’ve launched your brand new web design. As a member of my Web Juicee experience, you’ll have my full support for all things WordPress. Whether you want to add a new plugin or make some simple alternations to the design and content.