What is Local SEO?
For those looking to take another step towards marketing success, it’s time to learn the nuances of local SEO.
This is a subset of search engine optimisation and emphasises local leads.
To better understand its powers I have written a detailed guide on Local SEO.
However, as an overview,
Local SEO refers to targeted search engine optimisation campaigns for local audiences.
For example, a business set up in the heart of Stoke-on-Trent can run a local SEO campaign directed at leads living in the Staffordshire area.
This ensures the traffic leads are close to home and will be more likely to convert into customers.
In comparison, traditional SEO campaigns are generally built on the shoulders of targeting everyone and have a more universal approach.
Setting Up Google My Business
Google My Business is a feature Google added to its search engine in order to generate high-quality traction among targeted users.
Some of the largest businesses in the world are taking advantage of this feature to showcase their shopping hours, address, phone number(s), and other related contact information.
The feature has become a powerful way to remain in touch with the target audience as soon as they start searching.
For those unaware of Google My Business and its implications in a local SEO campaign, it’s time to get started right away.
Here’s what it takes to launch your own business page through their online platform.
1) Create an Account and Claim Your Business
The first thing you are going to do is create an account through Google My Business (www.google.com/business).
The premise is to make sure you find your listing promptly and can claim that this is your business.
To find your business, simply put in the address, and the Google Maps feature will pop up.
This is when you will be able to locate your specific business and make a claim on it.
Once the claim has gone through, you will be able to move to the next phase in this verification process.
2) Verify Your Business
It’s important to verify your business since Google needs to know you are truly the owner of this business.
Anyone other than the business owner isn’t a legitimate claimant and will not be able to move forward with the verification process.
As a result, it’s best to go through the official business account and make sure everything is done as directed.
Google will make the business owner go through a set of steps before the verification process is concluded.
Simply follow these steps and make sure the business has been approved by Google.
If it has, you are going to receive a message indicating the listing is live, and you can make changes to it.
3) Optimise Your Listing
Verifying your business is just a step in the right direction as it’s important to optimise everything for SEO purposes.
This means making sure all of the information is up-to-date, including the phone number(s), address, and shopping hours.
Everything has to be in line with what is happening right now, involving your business.
Along with this information, you will want to optimise the listing by including keywords related to the business in your description.
This should be done tastefully to ensure the listing doesn’t read like a spammy article.
The goal is to find the right balance, and this is what well-run local SEO campaigns are all about.
4) Download the GMB App
Do you want to feel in control of Google My Business listing all the time?
If so, you are going to want to set up the GMB app on your phone as soon as possible.
The app is a good way to stay in touch with the listing and anything that happens.
You can make changes through the app in a matter of minutes, and everything is updated on the spot.
This is great for those “on the go” looking to stay on top of their listing and how it is being shown to the world.
Remember, this is often the first impression your business leaves on the target audience, and it should be perfect. Otherwise, the customers are not going to be able to find you, and that is how businesses lose sales.
5) Know the Difference Between Google My Business, Google Places, and Google+
It’s important to understand the different options Google has to offer through its assortment of features.
Google has grown leaps and bounds over the years in becoming a business-friendly platform that is fun to use and efficient in generating leads.
If that is something you are interested in, it’s also best to think about these different features when compared to each other.
Here’s a detailed look at what Google My Business, and Google Places, are all about.
Google My Business
Google My Business is an all-in-one platform to manage your listing on Google’s main search engine.
This means whenever a user searches your business, a listing with relevant information pops up on the right side.
This information includes different details, including your contact details all in one place.
In general, you can do a lot with Google My Business, including monitoring your customer reviews.
This also includes a way to include images of your location, especially if it is a restaurant or a retail store.
All of these details can be placed in one spot for users to go through and better understand what the business is all about.
Google Places used to be its entity in the past before it was combined into one with Google+.
This means everything is now in one place for users to go through and make the most of as soon as they claim their business listing.
Google Places was designed to help shed information on the actual location, where it was, and all other related details associated with the physical location of a company.
Local SEO is the way forward for those looking to optimise their business and its online footprint.
There are several different marketing approaches available to contemporary business owners, but it all comes down to understanding what works and what doesn’t.
This is where local SEO comes in as a viable solution to generate new leads regularly.
As long as a business is willing to set up a proper SEO campaign and takes continued measures to analyze incoming traffic, the results will be great.
Take the time to settle in and jot down a proper SEO plan before coming up with a comprehensive campaign. This includes claiming your Google My Business page as soon as possible.
When it comes to generating new leads, building a great brand, and moving towards long-term success, nothing is better than a highly organized local SEO campaign.