Local SEO – A Simple (But Complete) Guide 2021

So you’ve started a website for your local business.

Great! that’s the first step to online success.

But now you need people to find that website on Google.

But how do you get results as I have for my client Chase Ecology?

SEO Staffordshire

Well, you’ll need to know a little about Local search engine optimisation.

Unfortunately, Local SEO Staffordshire is not easy, but thankfully, it’s also “not” unachievable.

Throughout this article, I am going to teach you what to do to use Local SEO Staffordshire in 2021, so you can reach out to potential new clients.

However, Although we use Staffordshire as an example, these tips will work for any town, city, county throughout the world.

Essentially, this guide fits all Local SEO campaigns, wherever your business is located.

What’s in the Local SEO Staffordshire Guide?

As a business owner, you really need to understand the importance of Search Engine Optimisation or SEO Staffordshire and implement it in your business.

A well-planned SEO strategy will have a considerable impact on letting more clients find your business.

There are a lot of ways to work with this so you need to be prepared to learn as many strategies as possible so you can use them to your advantage.

Take your time and go through the following guide to learn more.

I have divided this guide into various sections to make it easy for you to navigate and understand the concepts.

When you optimise your site for SEO Staffordshire, you will notice a significant improvement in your site’s organic traffic, user interaction, conversion, and sales.

If you’re tired of doing a lot of hard work and not having it noticed, this Local SEO Staffordshire Guide is here to help you put your business in front of new clients.

Meaning, you will be able to reach out to potential new customers, without needing to invest £100’s or some cases, £1000’s on just advertisements and social media shoutouts.

Local SEO Staffordshire basically helps you to rank higher in search engine results when people look for websites like yours.

So what will you learn from this guide?

  • How to rank in the Google Map Pack
  • How to optimise your Google My Business profile
  • How to build NAP citations
  • How to Optimise your website
  • Local SEO Tools
  • and loads more.

But why am I giving all this information away?

Well, it’s as simple as this.

I have a policy of only one client per industry. So if, for example, you’re a photographer, then I will only take on one client in that niche.

Yet, there are 1,250,000 results on Google for photographers in Staffordshire alone!

Obviously, not all of those results will be different websites or even photographers based in Staffordshire, however, you get the idea right.

That’s a lot of photography businesses that need Local SEO Staffordshire.

So this guide is here to help those people who want to do Local SEO for their business.

That said, Not all industries are taken,

So, If you do want Done For You SEO Consultancy speak to me today and see if your niche is open!

With that out the way.

Let’s jump right in and learn Local SEO Staffordshire.

Local SEO Staffordshire Basics

In this section, we’ll cover the basics of local SEO Staffordshire.

First, I’m going to show you some data that kills any myths that search engine optimisation is pointless for a local business.

Then, I’ll show you how the Google Map Pack works… and the best way to set up your Google My Business profile.

What is Local SEO Staffordshire?

Local SEO is not any different from any other SEO Staffordshire campaign, apart from having to also optimise for the Google Map Pack too.

Essentially, all search engine optimisation is the practice of ‘improving’ a website in order to rank higher in the search results, increase traffic, leads, and brand awareness.

However, with local SEO, we also need to include finding local keywords, optimising a business’s Google My Business profile, and building “NAP” citations.

As well as all the usual on-page and off-page SEO techniques.

Why SEO Staffordshire Is Important

Don’t Worry!

I’m not going to start throwing you a host of stats you won’t understand or care about.

But I do want to quickly highlight a few essential statistics you need to understand about how important Local SEO is for Staffordshire businesses.

According to recent studies, approximately 75% of all internet sales are completed after searching on Google, Ecosia, Bing etc.

Local SEO

And, according to Search Engine Roundtable, 46% of all searches in Google have “local intent”.

Added to this, a study by RankRanger shows that 29% of all Google results show the Local Map Pack.

These figures show just how important search engines have become for any business.

There are currently over 200 factors that a search engine such as Google uses to determine which page will be seen first and which ones follow them.

But to simplify things lets look at SEO Staffordshire in three ways:

  1. Google Map Pack – The results Google shows for local search.
  2. On-page SEO – The actual content on your website, that tells Google what the page is actually about.
  3. Off-page SEO Staffordshire – Social Profiles, Backlinks, etc, proving the site’s authority and trustworthiness.

Understand that search engines can’t decide what content to deliver to a user if they don’t know what the page is about and if the source is trustworthy.

To determine which web pages to show,

Google uses 200+ undisclosed ranking factors in their algorithms to decide if a piece of content is worthy of being 1st on the 1st page.

Here’s a look at the role search engine optimisation (SEO) has to play, how it works, and what search engine optimisation can help with.

1) Targeted Leads

SEO Staffordshire is vital for several reasons, and it has a lot to do with targeting.

When done correctly, you can put your website in front of the right target audience without wasting time.

Any other type of marketing is more of a “hit or miss” situation, and that is riskier.

Instead, Google only puts your website in front of someone that is actively looking for your type of content.

2) Free Leads

Once your SEO Staffordshire campaign is underway, and the site starts ranking, it generates free leads around the clock.

This is essential for those on a tighter budget looking to bring in thousands of targeted leads without blowing their budget.

Whether it’s a large company or a single-person operation, everyone has a chance of gaining free leads through Google/Bing.

3) Builds Brand Authority

Most people are starting to use search engines as a starting point for their purchases.

This means it’s crucial to rank higher on Google as soon as possible.

Those who rank well can build authority in their industry and become a go-to option for people.

If they see your website on a major search engine, it immediately screams legitimacy.

4) 24/7 Marketing

Local SEO Staffordshire is essential because it offers 24/7 marketing, and that’s essential while building a local business.

You want to be marketing even while sleeping, and it starts with significant search engines.

 5) Excellent Starting Point for Marketing Campaigns

Local SEO has to be the foundation of your marketing strategy as it provides targeted, free leads around the clock.

Any other choice isn’t going to generate value as search engine optimisation can.

Search Engine Basics

To understand and harness the power of search engine optimisation, it’s best to start with the basics.

Google made this awesome infographic to show their process.

How Google Works

In basic terms, search engines are going to work around three specific mechanisms.

  1. Indexing
  2. Crawling
  3. and Ranking.

Each component plays a viable and vital part in how the search engine functions.

Crawling refers to the process of finding new, established content on the World Wide Web.

Various bots are used by these search engines to scour the Internet in a bid to find links and new pages.

After the bots crawl different pages, search engines find copies of the website and its content.

This content is “indexed” on the search engine’s servers in a bid to use it for their search results.

A sophisticated algorithm is designed to make sure each piece of content is appropriately organised under the right online category.

Once the content is indexed, the search engine’s algorithm begins working on ranking the page based on its legitimacy/quality.

The core premise is to rank pages higher based on their relevance, quality, and authority.

Once the formula is in motion, the page starts ranking for specific keywords on Google/Bing.

As soon as the user hops online and types in a query, they are provided with a list of results that have been ranked.

Over time, search engines have developed and become meticulous with regards to how the ranking occurs.

In the past, most pages were ranked for nothing more than having the right keywords.

However, over time search engines are refining their processes and ranking based on a number of variables.

Several changes have come to rise in recent years.

One of the biggest additions to the world of search engines has to do with major social networking platforms such as Facebook and Twitter.

These social media platforms are able to spread the word about specific content, and that provides additional leverage for search engines in determining what’s relevant.

Google and Bing have taken these platforms and used them as a way to pinpoint how reliable specific web pages are before ranking them.

Search engines are also designed to personalise specific searches based on different variables, including where the user resides.

For example, users will often notice seeing local search results before international ones.

This is done on purpose because the average person wants results that are closer to home.

Google is an example of how machine learning has come into the equation over time.

Several variables are used to understand what a person may search for based on their previous queries.

It provides a better, well-rounded page of results once the next query is made.

How Big of An Impact SEO Staffordshire Can Have on Growing Your Business?

SEO Staffordshire helps you get your site to show up towards the top of search engine results and this matters because everyone uses search engines to find answers to their queries.

When potential new clients perform a search, they’re usually searching for specific things. So, when they find you, they’re already interested in what you have to offer them.

Furthermore, people really only click the top 10% of results, so to get these ideal visitors you have to be towards the top otherwise you just buried under a pile of a million other websites.

That’s why Local SEO Staffordshire is so important.

How Local SEO Staffordshire Works

Local SEO Staffordshire works like any other Google search.

When someone searches for a business or product, Google scans through its index to provide the best results for that search term.

What makes Local SEO Staffordshire unique is that Google uses a different set of ranking factors in its algorithms to rank the local search results.

In our example, it narrows down the search even more to towns and cities within a specific county – Staffordshire.

What we need to understand is that Local SEO has a set of unique ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • The sentiment of online reviews
  • Shares on social media
  • Google Maps star rating for that business
  • and many others that we don’t need to worry about at this stage.

So now we understand a little more about what Local SEO Staffordshire is,

Let’s learn how we can optimise your business to rank number one on Google.

Google Map Pack

In this section, I want to talk about the Google Map Pack.

We’ll learn about:

  • How Google’s Local Map Pack works
  • How to track your Map Pack rankings
  • Helpful Local SEO tools
  • How to rank in Google organic for local keywords

So if you want to get a crash course on The Map Pack, you’ll really enjoy this chapter.

What is the Google Map Pack?

The Google Map Pack (also known as Local Search Results) shows the 3 local business results with the most relevance and trust.

A map of their locations pulled from Google Maps is also displayed.

I’m sure you’d of seen this when doing a search yourself for a local service.

But let’s take a look at what each section is.

So we see that just like normal search Google display any ‘paid AdWords’ at the very top.

Then We have Google Maps, Local NAP citations, and finally the organic search results.

As you can see, There are just 7 slots you can achieve to be on the very first viewpoint for potential customers.

However, by implementing Local SEO Staffordshire, you can get your business to display in 4 potential spots.

Just keep in mind that The Map Pack has its own algorithm with its own set of rules.

Naturally, some ranking factors (such as link building) will help you rank in both local and traditional organic results.

But others (like NAP citations) are basically only important for ranking in The Map Pack and brand authority.

One thing I want to highlight here is that Google doesn’t only show local results for keywords that contain a specific town or city.

If Google thinks that a search needs a set of local results, they’ll show it… whether the keyword is local or not.

You may have seen this yourself.

For example, you may have searched for a ‘carpet shop’ near Lichfield, Staffordshire.

Google gave you a Map Pack, that showed shops in Lichfield, Cannock, and even Walsall.

That’s ‘local’ results for 3 different towns in a 20-mile radius.

Walsall, been in a different county – West Midlands.

This is more likely to happen when the Local SEO Staffordshire techniques have not been implemented.

Sounds like a great opportunity to tie down those search results and make them your own.

Keep this in mind as you do keyword research for your local business. Which we’ll touch on later.

But in essence, you want to optimise for “business + industry + town/city” keywords.

So let me show you a quick case example. Say we have a business called John’s Flooring.

We would look to optimise our business name “John’s Flooring + Carpet Shop + Stafford”

With that out of the way, let’s see how you can elevate your local SEO Staffordshire rankings with Google My Business.

Google My Business

I’m not going to go into Google My Business too deeply in this article.

That’s because I have already written a guide on 5 Simple Steps To Setting Up Google My Business.

However, as an overbrief, Google My Business is a feature Google added to its search engine in order to generate high-quality traction among targeted users.

Some of the largest businesses in the world are taking advantage of this feature to showcase their shopping hours, address, phone number(s), and other related contact information.

When it comes to GMB, been consistent is VITAL.

google my business

Everything you enter into the Google My Business MUST match your website, it should also match your NAP citations around the web.

Make sure your Store Name, Address, Telephone Number, Email are all the same, across the whole internet.

The GMB feature has become a powerful way to remain in touch with the target audience as soon as they start searching.

For those unaware of Google My Business and its implications in a local SEO campaign, it’s time to get started right away.

My Guide linked above shows you exactly what it takes to launch your own business page through their online platform.

Local Organic Rankings

If you’re a local business, The Map Pack is the place to be.

That said:

You don’t want to completely ignore the organic search results.

Yes, the local organic results usually show up BELOW the local pack.

But don’t let that fool you into thinking that it’s “Map Pack or nothing”.

Because most local searches have an insanely strong commercial intent, it’s totally worth ranking in the local SERPs too.

Later in the guide, I’ll go more into depth on how you can optimise your on-page and off-page SEO Staffordshire to ensure you’re in the organic rankings.

Can’t wait to learn? You can jump to that section here.

But I wouldn’t recommend missing what I have to teach first.

NAP Citations

Now, let’s look into one of the most challenging and time-consuming parts of local SEO Staffordshire:

NAP (Name, Address, Phone) citations.

NAP citations are similar gaining backlinks: they’re difficult to build and it takes hours to implement your data into hundreds of local directories.

Yet, NAP citations are also one of the most important elements of any Local SEO campaign.

Generally, I use a Local Business Citations service delivered by MakingOnlineEasy.

Legiit citations

It cost just $25.

They will handle everything and save 100s of hours having to do it yourself.

However, If you do want to build your own NAP citations, I’ll show you how to build them in the section.

Find out where your NAP already exists

As I mentioned earlier, You need your NAP information to be 100% consistent everywhere.

  • On your website.
  • On your GMB profile.
  • On business directories.
  • On local listings sites.

Effectively: any website that mentions your business.

The most important thing you’ll need to know is where your NAP information is already placed.

You can do that with a tool such as WhiteSpark.

Alternatively, just search your NAP details in google and see what comes up in the search results.

  • Is that information up-to-date for the business?
  • Is there any historic NAP info that needs updating?

With this information to hand, You can then build a strategy to start implementing any new NAP citations or update any old information.

Update any old NAP citations

Now that you have a list of citations, you want to update any NAP citations that are of date or are inconsistent.

With your NAP citations list to hand, the next step to correct as many as you can.

Usually, that will mean one of two things:

  1. Log in to any directories, such as Yell, and simply update the information.
  2. Reaching out to any websites that have manually inputted your NAP citation and asking them to update it for you.

In the case of the second citation type, A simple email can usually be enough and they’ll update those details for you.

Find Citation (and Link) Opportunities

So You’ve updated all out of data NAP citations,

You’ve added your details to 350+ directories through my recommended service or done them yourself, what do you need to do next?

Well, simply keep your eye open for opportunities.

Have a scout around for any local website that may have a directory or product/service display page, for example.

Local citations are relevant and powerful citations that can give your Google Map Pack rankings a great boost.

Another, great tip to find opportunities is to search your competition’s NAP citation details.

See if they are listed on any website that you are not, and reach out to get your details added.

On-Page SEO Staffordshire

When Google first became a major player, they came up with what was at the time a very unique way of ranking content online.

Over time those methods became the primary ways in which all the major search engines ranked websites and content pages.

As some people learned to manipulate content solely for the purpose of ranking, Google began looking for ways to prevent undue manipulation.

Through a long series of changes, there was a significant impact on websites and their rankings which caused many people to become disillusioned with SEO.

Even so, certain factors such as on-page SEO Staffordshire is still an important ranking factor.

Why On-Page SEO Is Still A Major Ranking Factor

Even though the major search engines have made many changes over the years on how they rate and rank websites and their individual pages, they still have to have a way to determine which page will be placed first and which will come after that.

Effectively, Content is KING!

Obviously, the search engines want to accommodate their users so they can retain the ones they have and can gain new ones.

This means they need to deliver the very best content for the queries the users are typing into the search engines.

The main way that content demonstrates what it is about is through on-page SEO.

Constructing effective page titles along with a good meta description are a couple of examples of SEO that are used to determine what the page is about.

Other factors include permalinks that are SEO-friendly and header tags such as H1 through H6. Including images and perfecting them for SEO would be another important factor.

You probably already know that you want to write 100% unique content for every page on your site.

So if your business serves Cannock and Stafford, you want the content for each page to be completely different.

Just ensure you avoid duplicate content.

Although our case study shown below, Chase Ecology, is based in Lichfield, a key service area for them is Solihull, Near Birmingham, UK.

By creating quality content for people on why people may need Bat Surveys in Solihull and what the process is, we managed to rank them number one on Google.

bat surveys in solihull

This obviously won’t help you rank in the Google Map Pack.

But you can grab those rankings in the local organic results for lots of different local keywords.

And as long as you offer services in that area, the traffic these articles generate will convert into sales.

I’ve written a separate guide on how to write good quality content.

My how to write killer blog posts guide will help you to learn more about on-page SEO.

Keyword Research for Local SEO Staffordshire

In this section, I want to show you how to find keywords for local SEO Staffordshire.

Keyword research for Local SEO can be another time-consuming process.

However, it is also a very important aspect of ensuring you dominate Google’s search results.

Luckily, local SEO keyword research is initially a one-off job.

Unlike blog content, you won’t need to keep trying to find fresh and exciting keywords.

That’s not to say keywords aren’t important for local searches.

They’re 100% important.

But in most cases, all you need to get started is a smaller list of keywords that people may be searching that you can use for your local SEO Staffordshire campaign.

Actually, there are some great services from keyword research experts, such as FreddyEdmonds, who will do the donkey work for you and pick the strongest keywords for your business.

However, if you do want to do the hard work yourself then here are a few tips to get you started.

Google Suggest

Google Suggest is a great way to look a popular search terms

Yes! Google literally gives you suggestions from what people search for most regular.

The only thing to keep in mind here is that the local search has to be something that potential local customers are gonna search for.

Let’s go back to our example of a carpet shop.

if you type in “Carpet Shops”, you’ll see this list of suggestions:

Google Suggest SEO Staffordshire

Outside of “near me”, these keywords are a great fit for local SEO Staffordshire.

They show three different towns in Staffordshire, and even a “low hanging fruit” keyword suggestion, Carpet Shampoo.

So if you have a carpet shop that also sells carpet shampoo, you’ll use the suggestion to also focus on that search term.

Why?

Well, it’s as simple as people are searching for that keyword, Google suggests it after all.

But what if your business does not sell carpet shampoo?

Then simply write a great piece of blog content for your website.

Something like “The 10 Best Carpet Shampoos to use in 2021”

It’ll drive traffic to your website, and let potential new customers know about your business and the products you do actually sell.

Tool: Google Keyword Planner

Generally, the Google Keyword Planner is used for AdWord campaigns.

However, there’s no reason why you shouldn’t be using it for general keyword research too.

There’s nothing stopping you from using the tool. You do not need to then run an AdWord campaign.

This free tool gives you search volume data for specific geographic areas.

When you arrive at this screen, just click on Get more website sales.

Google Keyword Planner

As you go through the stages, enter the homepage URL of one of your competitors.

And Google will suggest a bunch of keywords based on the terms that show up on that page.

Repeat the process, for the top 3 rankings websites for your area and industry and you’ll be able to prepare a list of keywords to use for your Local SEO Staffordshire campaign.

Off-site SEO Staffordshire

Your website is blocked, and it’s not getting any traffic from Google?

Some of your pages aren’t being indexed correctly?

Your site has got a weird URL parameter?

These are common issues that I get asked about most regularly.

Technical or Off-site SEO Staffordshire refers to the technicalities behind your site. How it’s built and how it serves its content to its users and search engines.

The most significant issues for most websites inside a google is that they’re blocked or their ranking is affected either because of URL parameters, google removal tool, robots.txt file. And sometimes wrong relative canonical tags, no-index or no-follow tags, etc.

Guess what, all these things that I just rattled off the top of my head – are all related to technical SEO, and you probably don’t even know what most of those are.

The first step to any off-site SEO is to ensure you have started a website that is built on a good foundation.

Once you have a solid website foundation, such as WordPress, then we can ensure all common issues highlighted above are solved.

Tool: Google Search Console

One of the main components of Local SEO for your Staffordshire business involves understanding the role of Google Search Console (GSC). The main purpose of this tool is to help manage and monitor websites through an in-house portal.

This portal includes relevant data involving how the site works and its underlying metrics. This ensures users can play around with the settings and make sure their website is fully optimised for Google’s search results.

Google Search Console is often used as a way to bridge the gap between Google and its webmasters. It allows Google to provide continuous streams of information regarding what they’re doing, potential updates, and what issues may be arising in the near future. All information is pertinent in making sure your Staffordshire SEO campaigns remain on track.

This tool also acts as a way to learn more about your website and make adjustments in one place. This can include how the site is displayed on Google and potential errors that are being noticed by Google Search Console. If there are potential issues, Google Search Console also provides access to specific tools, including being able to submit XML sitemaps. By doing this, webmasters can determine what’s wrong with their webpage and what needs to change.

Google Search Console is great for a number of reasons, and one of them has to do with the in-house data.

You can scour through each piece of information to see where traffic is coming from, how it’s coming, and what is working. This allows you to make specific adjustments to ensure that traffic keeps rolling in on a daily basis.

It also sheds light on click-through rates and general visibility. This has become doubly important with the continued reliance on mobile-related search queries.

Anyone that is running a robust SEO campaign has to make sure they are optimising the site through Google Search Console.

Google Search Console is also a power-packed option for those looking to integrate with other systems (i.e., Google Analytics). Anyone that is looking to optimise their website and make sure everything is working in the right order has to go through Google Search Console. It’s a one-stop platform to help manage errors and redirects.

Importance of Optimising Social Media Profiles:

Your social media profiles are going to be essential for your business. Social media marketing is a fundamental component of a comprehensive digital marketing mix.

This is why it is so important to optimise your social media profiles.

1) Improve the Authority.

When you can optimise your social media profiles with the right keywords and content, you will be able to improve the authority of your profiles.

Having fully developed profiles is key to getting them to where they need to be in order to boost your website’s ranking potential.

Search engines constantly look for ways to improve the rankings.

They use a form of ‘social proofing’ by using the data that is supplied by the social media profiles in order to figure out which websites are deserving of rankings.

Thus, the more ‘likes’ and engagement you are able to generate with your social media profile, the better your ranking will be.

2) Get More Traffic

Without complete optimisation of your social media profiles, you are bound to miss out on a lot of potential traffic.

Getting more traffic from your social media profiles is one of the best ways to improve your website’s rankings because it essentially tells the search engines that your website is providing relevant and high-quality content.

However, your social media profile needs to be highly optimised to improve your traffic because it will not attract traffic without relevant content.

The more optimised and relevant your content is, the more likely you will be able to convert onlookers into actual traffic to your profile and onward to your website.

3) Improve Your Engagement.

Likewise, without having the right kind of targeting through optimisation, you are likely not going to generate the kind of engagement that you would like to.

As long as you are targeting the right market with your content, you should be able to generate enough interest to get a lot of engagement with your website.

Being able to improve your engagement is a big reason you want to focus on the overall optimisation of your website.

Importance of Mobile Responsive Design:

Nowadays, the majority of traffic comes from various sized mobile devices. As a result, having a website that properly scales for these users is critical to provide them with a highly optimised experience.

Google knows and understands how important it is for its users to have a highly optimised experience which has led them to place a significant emphasis on using mobile responsiveness as a ranking factor for websites.

1) Ranking Potential.

To put it simply, if your website is not mobile responsive, it will not rank well.

Google and other search engines want to provide their users with websites that are going to meet their needs and provide them with a good experience.

A website that forces a mobile user to utilise a desktop version is not going to provide a great experience for the end-user. Therefore, your rankings will be lowered as a direct result.

2) Better User Experience.

Another reason you want to be sure that you are providing users with a mobile responsive design has to do with the experience that you are providing your users.

It is important to provide the best possible user experience because it can keep them on your website, more engaged, and much more likely to convert into a potential customer for your business.

Being able to provide a great user experience is only going to improve your ability to rank better due to increasing your visitor’s page on time, decreasing bounce rates, and more.

3) Lower Cost.

When you are looking to build and maintain two separate versions of a singular website, you are going to end up spending a lot more money on the complete project.

Being able to not only build but maintain two separate websites is going to lead to redundancies and inefficiency throughout your organisation.

By building a website that is responsive and capable of properly scaling to different sized devices, you will be able to build a single website and not have to worry about maintaining two different versions.

Overall, there are plenty of different things that you want to do in order to improve the rankings of your website within the search engines.

Generating high-quality backlinks is easily one of the best things that you can do to improve your search engine rankings by providing your website is authority.

Along with this, optimising your social media profiles to boost engagement can play a critical role in getting your website to rank better.

Lastly, having a mobile responsive website that caters to the growing segment of the marketplace will put you in a good position to take advantage of the ever-growing market and to look good in the eyes of the search engines that are looking to do the same.

Link Building for Local SEO Staffordshire

Search engines are an authoritative traffic source and continue to help millions of businesses worldwide.

From small businesses to large international organisations, everyone is taking advantage of search engine optimisation.

Most marketing strategies are now devised around the concept of SEO and all that it entails.

For those looking to take the next step up in their marketing approach, it’s time to assess the merits of SEO.

A well-designed search engine optimisation campaign can generate significant results while improving your ROI (return on investment). It can be a game-changer for those looking to grow as their business gets stronger.

Then you need to look at other Staffordshire SEO techniques for authority as listed below.

1) Why Are Backlinks Important and how do you get them?

Backlinks are one of the ranking factors that the search engines use in order to figure out how high your website should be ranking within the search engines.

Backlinks are considered as the most crucial ranking factor based on what they showcase about your website. Not only do they dictate how many sites are linking back to your website but can imply that your website is a useful resource for the particular keywords that you are looking to rank for.

By checking to see how many authority websites are linking back to your website, Google is much better able to determine where you should be ranking and the overall quality of your website and its content.

2) Publish Authority Content.

The main thing that you will want to focus on when you are looking to drive more backlinks from authority sites would be to publish authority and overarching content that websites will be able to link to for respective keywords you want to rank for.

One of the best ways to create this type of content is by looking to see what is currently being linked to the most in your respective niche and creating content that far exceeds it.

You want to create content that websites can link to for the various keywords that you want to generate backlinks for by creating the ultimate resource page for someone that is looking for information within the niche/industry.

3) Leverage Infographics.

Infographics can be one of the best ways to generate more backlinks to your website because it is proven that users love them.

Infographics can be excellent tools for marketers and websites to use because they are extremely easy to understand, they look great, and they can tell a story to your audience. Because of this, infographics are a great way to really generate a lot of backlinks.

All you need to do is create a unique and compelling infographic, and you will be able to generate not only traffic with it, but you will generate a lot of shares and backlinks at the same time.

4) Guest Posting.

Guest posting is another great way to maximise the number of backlinks you are able to generate because you will be able to not only choose the websites that you post on, but it is going to allow you to post your backlink within your content which can help you drive more traffic to your website in general.

By posting on other’s sites that have a similar target demographic, it is going to improve your website and brand’s exposure and allow you to generate some great backlinks that you can take advantage of to really propel your website higher within the ranks.

The 8 Week Link Building Process

Link Building is one of the most powerful ways you can rank your website to the top of Google.

Effectively, receiving a ‘link’ from another website is a way to show they trust you.

In turn, gaining even more trust from Google. The more Google trusts you, the higher they rank you in the search results.

When I work with my clients for link building, we design an SEO Staffordshire campaign around an 8-week link building process.

But what are those steps?

Well, I’ve outlined a complete guide to Link Building. Take a look and get your link building process underway, the right way!

Final Thoughts

Local SEO Staffordshire is the way forward for those looking to optimise their business and its online footprint.

There are several different marketing approaches available to contemporary business owners, but it all comes down to understanding what works and what doesn’t.

This is where SEO Staffordshire comes in as a viable solution to generate new leads regularly.

As long as a business is willing to set up a proper Staffordshire SEO campaign and takes continued measures to analyse incoming traffic, the results will be great.

Take the time to settle in and jot down a proper search engine optimisation plan before coming up with a comprehensive campaign.

This includes claiming your Google My Business page as soon as possible.

When it comes to generating new leads, building a great brand, and moving towards long-term success, nothing is better than a highly organised Local SEO campaign.

And remember, If you need help with your SEO Staffordshire campaign, get in touch, and let’s see how we can work together to help grow your online presence.

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To find out how I can help you take your online marketing to the next level with actionable results, reach out and get in touch today.