Search engine optimisation is a multifaced practice that requires many different actions to be taken on a website for it to be optimised for search engines.
Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google.
However, content alone isn’t great SEO practice. We need to boost the content with links from authoritative external sites pointing them back to your website, known as a backlink.
Added to this, best practice SEO includes on-page optimisation which means optimising your meta content, images and tags.
And finally, consider the technical aspect of SEO – does your site have a great photography website? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?