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Understanding Rank Tracking & Monitoring Results

In recent years, rank tracking has become a crucial task for SEOs.

There are numerous popular rank trackers that have made this possible for anyone with a computer and an Internet connection.

Still, they all do the same thing: they monitor your site’s ranking on Google or other search engines.

This is vital step in SEO, since it allows you to understand how well your website in terms of search engine algorithms.

In this lesson, we’ll look at what rank tracking is and how it may be done efficiently.

Let’s get started!

Table of Contents

What Exactly Is Rank Tracking?

Rank tracking is a way of determining how popular a website, blog post, or article is. It is done to check how well your content is performing and whether or not it would be useful to post further content on that topic.

SEO specialists utilise rank tracking to determine whether or not they need to make changes to boost their site’s ranks. Tools like Ahrefs, Semrush, Nightwatch, Ranktracker, and others can also assist you in determining which keywords are bringing traffic to your website, which may encourage you to optimise your content for those terms.

Because tracking is based on current rankings as well as historical data, you’ll be able to monitor your progress and observe how it influences your organic traffic growth.

Why Do I Need Rank Tracking?

For your online business to succeed, you need to optimise your website and ensure that it shows up in search engine results. One of the most basic ways to do so is to use proper keywords.

You can’t just pepper your website text and content with keywords and hope for the best! You need to know that they are effectively increasing organic traffic. To do so, you need to use rank tracking and analyse keyword positions over time.

Some of the most common factors that can influence keyword rankings are:

  • The location and IP address
  • Time
  • Personalized results
  • Devices used by searchers
  • Search settings
  • The synchronizations of Google data centres

Rankings may vary, depending on the SEO tools used. That’s okay, though, as rank tracking isn’t the only priority when using SEO tools.

Two of The Most Effective Ways To Track Keyword Positions

1. Google Search Console

This is a free service available from Google that allows you to monitor your site’s performance on Google search. 

On the console dashboard, you’re going to see a tab marked “Performance”, which provides a report on your website’s ranking. This report will include the site’s average position and CTR, as well as the number of impressions and clicks your website garners from different search queries. 

2. Rank tracking tools

Rank tracking tools also monitor the performance of your site in searches but, depending on the tool, they might offer a few more features. You can find several rank tracking tools online, test a few but make sure they feature the following: 

  • Accurate keyword tracking
  • Historical data reports
  • Aggregated metrics that show how ranking changes influenced organic traffic

Other factors that could come in handy are:

  • Data that is updated daily
  • Reports on search volumes
  • Analysis of potential organic traffic

Best Practices For Rank Tracking

First of all, you need to realise that, a high keyword position isn’t the most important factor to ensuring good SERP. What’s more important is the progress of keyword positions.

Rank tracking focuses on tracking the progress of your keywords’ positions and the impact that this had on your website’s organic traffic. It takes changes in position into account and provides analysis on what you can do to improve SERP performance.


When using rank tracking, remember the following:

  1. Gather current and historical data on keyword performance. If possible, do this daily.
  2. Find and use a tool that can analyze changes in keyword performance. It should have indexes and aggregated metrics that can give you insight into why these changes occurred. 

Rank tracking can really change your SEO game. Don’t take it for granted!

SEO & Web Design

About Scott Latham

For over 15 years, I have been building and implementing WordPress web design and SEO, having worked with some of the largest companies across a range of industries to see their business growth to the next level.

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